Startups are constantly arising, and the goal is to path the customer habits dynamically. Establishing the startup business can be an immense task due to the scarcity of quality resources.
New brands are being launched every day and they are trying to maintain their rapidity with dynamic consumer actions. In this scenario, digital marketing plays a significant role in building brand awareness, traffic generation, lead conversion, and creating loyal customers.
Since marketing impact over revenue is increasing, it only makes sense that everyone in the organization must have some level of digital marketing knowledge. Today, trends of digitization, not in terms of marketing but for all major activities is relentlessly taking over traditional form of marketing as people are more inclined to the internet these days.
Over the years, digital marketing has advanced a great deal, not only composes social media, but it also includes various other activities like email marketing, SEO campaigns, etc.
According to the latest news stated by CDK Global, marketers are spending 64% of their marketing budget on digital tools, up from 45% in 2015. It is said that the biggest “pain points” in digital marketing are online advertising which is done with the help of social media tools, website flexibility, and integrating digital tools with the legacy system.